Press

interview | may 7, 2025

Spotlight New England: Celebrating RI Small Business Week with Amy Larson, owner of Matriarch Boutique

"In celebration of Small Business Week in Rhode Island, Larson joined hosts Ashley Erling and Audrey McClelland to showcase her store that sells women-created clothing. She also runs a food blog, Overseasoned, where she highlights woman-owned businesses."

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article | may 2025

Next Best Bite: Matriarch’s May 10th Bake Sale Blends Sweet Treats with Powerful Purpose

"Amy’s passion for social impact is woven into the very foundation of Matriarch. Since opening in 2017, 10% of profits from her popular Smash the Garlic collection have gone to Planned Parenthood, and other product lines support nonprofits uplifting women and marginalized communities. 'Giving back is a core belief of my business,' she says. “I'm always looking for more ways to extend my impact.'"

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interview | march 3, 2025

The Rhode Show: Celebrating International Women's Day at "Matriarch" in Newport

"Matriarch focuses on female creators and women-owned businesses while paying tribute to strong and remarkable women. Owner, Amy Larson, joins The Rhode Show to share all the details!"

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A woman in a dark grey tee that reads "Hot Girls Eat Bread" looks down at loaves and slices of bread

article | december 3, 2024

Boston Globe: Rhode Island-Made Gifts for Food Lovers, Home Cooks, and Holiday Hosts

"[Amy Larson's] flagship store, called Matriarch on Thames Street, carries products from women-owned businesses, including her Overseasoned products. The culinary-themed tees and sweatshirts would make a perfect gift for the feminist foodie in your life, with other slogans such as 'shuck the patriarchy,' designed with oysters, and 'root for women,' featuring root vegetables."

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podcast | june 10, 2024

Retail For The Rest of Us: Prioritizing Your Passions + Going All-In with Amy Larson of Overseasoned

"Meet Amy Larson, the founder + designer at Overseasoned -- who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream For Reproductive Justice.

Our chat covers: how Amy combined her love of food + feminism to start the company; the importance of following your curiosity; how to know it's time to go from side-hustle to all-in; the value of showing up + embracing failure; how to hire support + delegate; The E-Myth Revisited; the process of opening a brick + mortar store; surrendering to the chaos of small business; and Radical Optimism."

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article | april 30, 2024

Yankee Magazine: 2024 Summer Weekend in Newport, Rhode Island | Travel Guide

"Whether it’s 'Cabernet and Equal Pay' or 'Hot Girls Eat Bread,' you might as well sport an attitude when you need to toss a crewneck sweater over your outfit. This flagship brick-and-mortar store from Overseasoned has a feminist bent, but there’s plenty here for anyone who likes to cook. Or who’s raising young girls to be Ruth Bader Ginsburg–level strong and ambitious."

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podcast | april 4, 2024

Girl Gang Craft The Podcast, Episode 78: Foodie Feminism and Opening a Flagship with Amy Larson

"In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business."

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article | september 6, 2023

Edible Rhody: Well-Seasoned with Food Puns and Feminism

Both her brand, Overseasoned, and now her Newport store, Matriarch, have gone beyond slogans to offering 99% of merchandise by woman-owned businesses: cards, candles, crafts, cookbooks, jewelry and food items. And she has many more tag-lined products—two big sellers are 'Hot Girls Eat Pasta' and 'Hot Girls Eat Bread.'"

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ARTICLE | July 27, 2023

The New York Times: 36 Hours in Newport, Rhode Island

"Newport is as much for art lovers as for thalassophiles: Newcomers like CUSP Gallery and the Matriarch store are keeping the community’s creative soul afloat..."

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article | may 31, 2023

Rhode Island Monthly: Find Foodie Gifts with a Side of Feminism at Matriarch

"Along with Overseasoned designs, customers will find products from other Rhode Island- and Massachusetts-based makers....Larson says she wants it to be a store where both visitors and locals can stop in for a quick gift and unique, handmade items.

The selection includes special emphasis on products made by women, people of color, LGBTQ+ makers and other marginalized voices."

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article | february 27, 2023

Hey Rhody: Influencer: Amy Larson of Overseasoned

"I think all of these designs respond to a societal frustration in my customers and that's why they resonate so well. Like, the people who are loving the Hot Girls Eat Bread line are sick of diet culture and a male-dominated society telling women how they should look, dress, and eat. And then the Shuck the Patriarchy collection speaks to a special demographic of people (many of whom are in New England) who love oysters and hate the patriarchy. "

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podcast | june 27, 2021

The Counter Chronicles: Amy Larson -- Founder and Entrepreneur of Overseasoned

"Amy has created a line of apparel and kitchen accessories that fuses feminism with the culinary world....If you're thinking about starting a business or are just interested to hear how a young entrepreneur funded her business, Amy has some great advice to impart for future entrepreneurs."

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magazine | november 2019

Cherry Bombe Magazine, Issue No. 14

In her own words, Overseasoned is 'a culinary brand that celebrates women and food through storytelling, recipes, and a collection of bold goods that flavor the resistance movement.' Inspired by the likes of Priya Krishna (for her creative, cookable recipes) and the rage baking of Becca Rea- Holloway (AKA @thesweetfeminist on Instagram), Amy says the Overseasoned brand is a way of reclaiming the notion that women are 'too much.'” 

order your copy here!

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As seen on Free People

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